Privacy Policy


Privacy Policy

Our website address is http://www.massimocrivelli.

Last update: 19 November 2021

1. General statement

Dear user of,

We collect and process your data in order to provide you with our products and services according to your best expectations. We collect your information to meet your personal preferences. Your data are helping us to carry out faster and safer transactions with you and to keep you updated with our new offers and proposals.

Your privacy is very important and we highly consider the duty of its protection.

It’s important to let you know which personal data we collect from you, for what purposes we collect them, how we process them and how we protect them. We inform you about your rights of protection of your privacy.

This Privacy Policy sets out our policy and describes our methods of collection, processing and disclosure of the personal data that we come to know through our Website, through our in-stores selling or during the events that you have joined.

When you access the website, you fully acknowledge and accept what is written and published in this Privacy Policy. We therefore recommend you to read carefully the content of this Privacy Policy and to take duly note of it.

The purpose of this document is to provide you with all the necessary information for your privacy protection as required by Italian and European laws at the time of your connection to the website

This Privacy Policy is valid and effective for the purposes of article. 13 of the Legislative Decree no. 196/2003 Italian Law on the protection of personal data, and Article 13 of EU Regulation no. 2016/679, concerning the protection of individuals with regard to the processing of personal data and their free circulation.

This Privacy Policy is available for everyone at the address corresponding to the home page of the website

This Privacy Policy applies only to and it is not extensible to any other website even if you have reached or accessed it through links or other types of references contained in our Website

2. Our data, Who are we?

The controller of the data processing is the person who, individually or together with others, determines the purposes and means of the processing of personal data. The data controller also takes care of the security profiles. With regard to this website, the data controller is: MASSIMO CRIVELLI.

For any enquiry, explanation or complaint you can contact MASSIMO CRIVELLI at the following email address: According to Article 28 of EU Regulation no. 2016/679 the data processing manager of the website is: Massimo Crivelli

The place where MASSIMO CRIVELLI processes the personal data acquired from the use of the website is: MASSIMO CRIVELLI Via Privata Perugia 10, 20122, Milan – Italy.

In case of need, the data connected to the newsletter service can be processed by the data controller or by the different subjects appointed by the data controller at the relevant office.

3. The personal data we do collect and process

Personal data means information relating to a natural person who is certainly identifiable, such as, for example, name, address, contact details, gender and age.

You may provide your personal data expressly and directly. It happens when you create an account on the website or when you buy a product through the Website or when you give your data when shopping in-store or when you participate to one of our public events on invitation. Subscribing to our newsletter is a direct form of collection of personal information.

Personal data can also be collected indirectly. In these cases data may come from you, through the interaction of your electronic devices with our Website (when you use cookies, for example) or from third parties, such as the “Social Platforms” or the various Apps (mobile applications installed on phones or tablets).

Sending an e-mail message to one of the addresses indicated on our Website will involve the acquisition of your (sender’s) address as well as any other personal data included in the text of the message.

What information can we collect directly from you?

a. Information about your identity such as your name, nationality and citizenship.

b. Information about your contact details such as your residence, postal address, e-mail address or      your telephone numbers.

c. Demographic information such as gender, age, birthday, marital status.

d. Biometric data relating to your person such as your size or your measurement.

e. Information and data on your online or in-store orders and purchases or on previous purchasing choices with their relative histories.

f. Payment or financial information such as your credit/debit card numbers or your bank account details, PayPal account details and, in general, your billing information.

g. Other information that you have disclosed in different communications such as your preferences, your comments, and your feedbacks or review that you have published on social pages, websites or public place

All sensitive information such as the ones relating to your state of health, your political opinions, sexual orientation, religious beliefs, and ethnicity are strictly excluded. We do not collect sensitive information.

In all these cases, our commitment is to ensure that your Privacy is respected and therefore we will collect and process only the personal data that are actually necessary to carry out the activities they are related to, such as the sale of our products or services or the prompt fulfillment of your requests or the answer to your various questions. The accuracy of the information we process is therefore so important and for this reason we may ask you to update the information over time.

The site uses log files in which your information may be automatically collected and stored during your visit. This information may include:

– the internet protocol (IP) address;

– the date and time of your visits;

– the type of browser and device parameters you have used to connect to the Website;

– the name of the internet service provider (ISP);

– the web page of origin of the visitor (referral) and exit;

– the number of your entries or “clicks”.

When the Website allows you to enter your comments or when you require specific services through the Website, including a professional application by sending us your Curriculum Vitae, the Website automatically detects and records some identification data, including the email address. These data are voluntarily provided by you at the time of the request of the service.

When you voluntarily enter a comment or some other information, you expressly accept the Privacy Policy. The information received will be used exclusively for the provision of the requested service and only for the time needed or specifically indicated in this Privacy Policy.

For security purposes (spam filters, firewalls, and virus detection) and according to the law, the information automatically recorded may include personal data such as the IP address, which could be used to block attempts to damage the Website itself or to prevent illegal activities. These data are never used for your identification or your profiling, but only for the purpose of protecting the Website and its users. These data will be treated on the basis of our legitimate interests.

If you don’t provide your personal data when necessary in accordance to our Privacy Policy or to the Law, you will not be able to access to what you require from the Website. For example, you will not be able to buy and receive the requested products or services. You will not be able to create an account or to register on our Website or our Apps.

4. Third parties data

If you provide us with personal data of third parties, you must ensure that you are authorized to communicate such information to us and you must be aware that without further actions or legal burdens, we may collect process and share such information for the purposes described in our Privacy Policy. The third party must provide the consents required in our Privacy Policy.

5. Age limits

Our Website is not directed to minors. We remind you that MASSIMO CRIVELLI does not intend to collect in any case, directly or indirectly, through the Website, through the Apps or through third parties, the personal data of persons under the age of 16. If you are under the age of 18 you will not be able to purchase products or service through our Website. In any case if you are under the age of 16 please leave the website unless your consent is legitimized with the express authorization of the parents or whoever replaces them according to Article 8, c.1 EU Regulation 2016/679, and Article 2 – Quinquies of Legislative Decree 196/2003, as amended by Legislative Decree 181/18.

We remind you that if you are under the age of 18 and you nevertheless carry out economic transactions with us, your behavior creates a presumption of majority age that is equivalent to declaring that you are over 18 and you have the right to enter into those transactions.

6. The legal basis of a correct data processing

We collect and process your personal data respectfully and legitimately. This legitimacy is based on one or more of the following legal conditions:

– Your prior Consent. When you give your consent, such as when you create an account on our Website or you subscribe to our newsletter, without prejudice, in this case, to your right to withdraw your consent at any time.

– When any contract is stipulated between you and MASSIMO CRIVELLI as when you purchase one of our products or services. In these cases the processing of your data is necessary.

– When there is a legitimate interest in the processing of your data and the legitimacy of this interest is not exceeded by the protection of your interests or your fundamental rights or freedoms. This could happen to suppress or prevent payment fraud;

– When the processing of personal data is required by applicable laws or regulations;

7. For which purposes we collect and process your data?

Your personal data may be used for the following purposes:

a. to provide you with the products or the services you have requested, to physically fulfill your orders and deliver them to you.

b. to identify yourself and verify your actual identity;

c. to improve the quality of our products and services including the quality and functionality of our digital sales platforms

d. to send you (with your consent) marketing communications and show you our new proposals or our special offers

e. to assist you in after-sales services such as the management of any returns and refunds and to manage any complaints and disputes that may arise from a sale.

f. to reply to your questions or requests including those on the exercise of your privacy rights;

g. to prevent and fight any fraudulent or illegal activity against you as well as protect your transactions from frauds;

h. to prevent any attempt to counterfeit our products and to fight any illegal distribution channel.

g. to provide information to public authorities in compliance with legal obligations for the prevention and repression of crimes and for public order reasons;

j. to protect and to guarantee our safety, the personal safety of our customers and collaborators as in the case of events organized by us;

k. to protect our Website and our Apps from fraud, theft or violations that are seriously detrimental to our business.

 l. to keep the documentary traces required by tax legislation or other legal provisions in force.

8. Newsletter and other marketing communications  

If you have given your consent, we can send you information on our products or services and on our particular offers or events. In this case, you also accept that your contact details are shared with companies that report to MASSIMO CRIVELLI for this specific purpose.

Such communications may also have close and regular sending intervals, aiming to establish a relationship of constant information on the news of our products and services (newsletters).

We remind you that the legitimacy of the processing of the data you provide us for this purpose is based on your express consent. Therefore, if you no longer wish to receive such communications and information, you can revoke it at any time with a simple click on “unsubscribe”.

9. Protecting your personal data

Your personal data are strictly confidential and the website treats your information lawfully and correctly by adopting the appropriate security measures to prevent unauthorized access, disclosure, modification or destruction.

Your data can only be accessed by duly authorized personnel of MASSIMO CRIVELLI.

The access to your data may exceptionally be allowed to other entities and to third party suppliers acting on behalf of MASSIMO CRIVELLI but only for indispensable cognitive needs and with adequate technical and organizational security guarantees. The access may be allowed to categories of employees involved in the organization of the Website at an administrative, commercial, marketing or legal level. System administrators or external subjects such as certain suppliers of technical services linked to the Website like postal couriers, hosting providers, IT companies or communication agencies may have access to your data. In any case those who access your personal data will be strictly bound by a duty of confidentiality.

Since we are not in the position to guarantee the security of Internet in general, we cannot guarantee the security of the transmissions of personal data directed to our Website. Any transmission of this type is at the risk of the Internet user who acknowledges and accepts that MASSIMO CRIVELLI cannot be responsible for any related unauthorized use, distribution, damage or destruction of the information.

10. Sharing your personal information

For the purposes that legitimize the processing of your personal data MASSIMO CRIVELLI can share them with its authorized employees who need to access them for their functions. These employees are bound by confidentiality.

Similarly, we can share your personal data with business branches or corporate branches headed by MASSIMO CRIVELLI but autonomously responsible for the operations needed for common purposes such as:

a) Retail distribution, e-commerce distribution, wholesale;

b) Administration;

c) Communication, marketing;

d) Legal affairs, protection of rights;

e) Realization of events;

f) Production of goods;

We may share certain personal information with third-party suppliers, who act on behalf of MASSIMO CRIVELLI in functional or operational areas falling within the purposes set out in the Privacy Policy for the data processing.

The relations with these suppliers are governed by contracts that bind them to confidentiality and data security. Among these we could list:

– delivery services;

– hosting and implementation of marketing studies and marketing campaigns;

– payment services or order fulfillment;

– services for the protection of payment from fraud;

– IT development and support;

– banks;

Your financial information may be shared with third-party companies that provide services for the detection and prevention of fraud. An efficient prevention against payment fraud responds to your protection interests as well as to a legitimate interest of MASSIMO CRIVELLI. Also in these cases the third-party supplier is bound to maintain a strict confidentiality.

Your data may be shared or disclosed to respond to a legal obligation, or to fulfill procedural obligations required in a legal proceeding for the defense of our legitimate rights or interests.

11. Transfer of your data to non EU Countries

The website may share some of the personal data collected with subjects located outside the European Union area. In particular with Google, Facebook and Microsoft (LinkedIn), through social plug-in and the Google Analytics service. The data transfer is authorized and strictly regulated by Article 45, paragraph 1 of EU Regulation 2016/679, for which no further consent is required. The companies mentioned above guarantee their adherence to the Privacy Shield.

12. Data retention

We will keep your personal data for a reasonable period and strictly linked to the purposes for which the data was collected or processed and in compliance with applicable laws on the matter.

 a. If you are already a customer, that is, if you have purchased products or services from MASSIMO CRIVELLI, your data are kept as long as the commercial relationship continues. When the relationship ends, the data will be kept for a further ten years according to the provisions of the law, after which the processed data will be deleted.

b. If you are a prospect (a “potential” customer), that is, you have not yet purchased products or services but you are interested in buying from MASSIMO CRIVELLI, your personal data will be deleted three years after the last interaction. As for “acquired” customers, further legal conservation obligations might be established by law;

c. Your personal data will be archived or kept for the (strictly necessary) required time when the retention responds to legal and regulatory obligations or to the need to affirm, exercise or defend a right. For example, in the case of a controversy your personal data could be stored until legal action is prescribed or in the case of legal proceedings, until the appeal deadline has expired.

d. The cookies used on the digital platforms are stored no later than thirteen months after installation on the device.

13 Your rights for your personal data protection

You must be aware of your rights regarding the protection of your personal data as they are stated and guaranteed in (EU) Regulation 2016/679. Here below we inform you about your main rights based on the list of article 13, paragraph 2:

According to article 15, you have the right to ask us to access your personal data (and obtain a copy of the personal data processed); from our side, we will provide you with any information that you request about the type of data we have collected, the methods of collection, and the purposes of the processing. We will give you information about the categories of recipients of your data, the storage time and everything provided for by the rules indicated below;

According to article 16, you can ask to rectify the data provided (modify them, integrate them, complete them) if the information is incorrect, incomplete or inaccurate;

According to article 17 you have the right to request the deletion (right to be forgotten), the transformation into anonymous form or the blocking of data processed in violation of the law, including those that do not need to be kept for the purposes for which the data are been collected or processed. You can request the deletion of data when, for example, you have revoked the consent (necessary) to the processing of the data, you have opposed the processing, when is required by law or the processing is unlawful;

According to article 18 you have the right to integrate or to limit the processing of your data and for article 21 you have the right to object to their treatment for legitimate reasons. You can request the limitation of processing when the accuracy of your data or the lawfulness of the processing is disputed and you do not want to request its deletion;

The article 20 recognizes your right to the data portability (EU). i.e. the right to have your personal data delivered to you in a commonly used and machine-readable format and to transmit such data to third parties;

You have the right to get the certification that the operations of updating, rectification, integration, deletion, data blocking, transformation, have been brought to the attention of those to whom the data have been communicated, unless  impossible or manifestly disproportionate to the protected right;

You have the right to lodge a complaint with a competent supervisory authority. The authority responsible for monitoring data processing in Italy is the “Garante per la Protezione dei Dati Personali”.

If the processing of your personal data is based on your direct consent (such as subscribing to the newsletter or if you have ordered and purchased a product), you can decide at any time to revoke it. In these cases, however, the withdrawal of your consent will not affect the processing of your personal data based on other legal bases (such as in the cases of the execution of a purchase order and the retention of the related data required by law).

If the data processing is based on art. 9, paragraph 2 lett. a) “express consent to the use of genetic, biometric, health-related data, revealing religious or philosophical beliefs or trade union membership, revealing racial or ethnic origin, political opinions” the user has the right to revoke consent at any time without prejudice to the lawfulness of the data processing based on the consent given before the revocation.

To exercise your rights in protection of your Privacy you can contact the data controller at the addresses indicated in the “our contacts” section. You can communicate without particular formalities which right you wish to exercise. You must provide nevertheless the information needed for your identification through identity documents if asked.

14. Changes to our Privacy Policy

This Privacy Policy may be modified or updated. You are invited to consult this page to be always updated on the latest regulatory news and on how the processing of your data can change. Substantial changes will always be communicated in accordance with the law. Updates to the Privacy Policy will be immediately published. The date shown at the beginning of this Privacy Policy will indicate the date when the changes and the updates come into effect.

15. Our contacts

For any of your requests on the processing and protection of your personal data or if you want to withdraw your consent, if you simply want to ask us general questions or if you want to file a complaint, you can contact our Service:

a) to the following e-mail address:

b) by mail: Massimo Crivelli, Via privata Perugia 10, 20122 Milan – Italy

As for marketing emails, you can always unsubscribe directly via the “unsubscribe” link that appears in every marketing message.

16. Cookies

The website mainly uses cookies to adjust itself to your tastes, preferences and expectations by making navigation easier and more personal. For example with the cookies it is possible to store the log-in data, the access language, or to memorize a selection of products you have previously made or the choice made in your cart.

Cookies are small text files that allow tracking and saving data on the use of the Website and are used to store some of your information, such as your preferences, or the Internet access device (computer, tablet or mobile phone). The cookie is transferred to your browser from a web server and can only be read by the server that made the transfer. The cookie does not transmit viruses.

Cookies do not record personal information and any identifiable data will not be stored.

You can prevent the saving of all cookies or some of them. You can easily select them and decide to accept them or not but in this case the use of the Website and the services offered may be compromised. By continuing to browse on without selective actions on cookies, you accept our cookie settings and declare that you understand and accept the terms of our cookie policy.

17. Different types of cookies

Among the various technological solutions, the best known and most used is that of HTML technical cookies. These cookies are used for browsing and they allow you to access or use the Website much easily. These cookies are functional to the transmission of Internet communications or are used to carry out transactions and online sales.

The cookies that allow using the main functions of the Website can be defined necessary cookies.

Always remember that cookies can be managed or disabled through settings that vary depending on the internet browser you are using so you can manage or ask the deactivation or cancellation of cookies by changing the settings of your browser. Disabling technical cookies, however, can make very difficult or even prevent the access to the whole Website or some of its parts.

Technical cookies can be permanent when they remain active in your browser until you decide to delete them or until they extinguish. There are also temporary or session cookies, which are automatically deleted at the end of each browsing. They can be used to identify you and preventing you from a log-in in for each page. Session cookies are those that allow to access in a reserved area of the website. These cookies are stored only for the duration of the browsing and are deleted when your browser is closed.

There are cookies that are not sent to your browser directly from our Website (when you visit it) but by third-party (analytics providers, marketing agencies). It means that are sent to you from websites other than the one you are visiting. These are “analysis” or tracking cookies processed for statistical purposes. They collect information on Website browsing and your online behavior to understand your tastes and interests in order to adequate our offers and proposals to your preferences. All data collected this way are anonymous.

The use of these cookies is governed by the third-party Privacy Policy. We therefore invite you to view these documents and to inform yourself about the management and disabling methods published on the respective third parties websites and web pages.

There are statistical cookies that reveal the number of visits and the type of visits enabling us to monitor the effectiveness and performance of our Website. These are aggregated information (and therefore absolutely anonymous), nevertheless they provide us with valuable input for improving our Website, identifying the most visited pages or the most viewed and appreciated products.

Profiling or advertising cookies, on the other hand, allow us to process your marketing profile and they are used to send you targeted advertising messages responding to your personal tastes and preferences as they result from the analysis of your previous visits. It’s necessary to give your explicit consent to this kind of cookie, in application of Article 22 of EU Regulation 2016/679

18. How to manage the cookies selection

You can easily delete or disable cookies by managing the settings on your browser.

We remind you that cookies have specific functions and respond to specific purposes. It is always useful to consider these functions and purposes before managing the cookies through the browser settings.

Depending from your browser, you can manage or disable cookies as specified in the following pages:

a. Chrome:

b. Firefox:

c. Internet Explorer:

d. Opera:

e. Safari:

19. Social networks

The website also includes plug-in or buttons for the main social networks. When you make an express and effective use of the plug-in, some cookies will be set up if provided by the social networks. Collection and processing of information acquired through a plug-in are governed by the social network’s respective Privacy Policies. We therefore ask you to pay attention to the following Privacy Policies pages:





Legal data of the website



Via Privata Perugia 10 20122 Milan – Italy

E-mail address:

Director in charge of the contents: Massimo Crivelli


L’ORANGERIE, which has the right to sell online a selection of products bearing the MASSIMO CRIVELLI brand.

L’ORANGERIE di M. La Grassa

Via G.Rotondi 47, 20036 Paderno Dugnano (Mi) – Italy

VAT number: 07090790960